The future of TV is the internet

Internet TV has already surpassed regular television and other media. The new Internet and multimedia 2007 report by Edison Media Research surveyed consumers 12 years and older at the beginning of this year and has found the Internet (33 percent) is increasingly rapidly in television (36 percent) as “The most essential. ”
In a similar study five years ago, television has led the Internet by a wide margin, 39 to 22 percent. Radio netted a 26 per cent “most critical ” response in the 2002 study.
The Internet is valued much more by the 12 to 44 years age group, while the older age brackets bias toward regular television as more essential.

“With Web 2.0, and Internet access on various devices, such as the iPhone where it is possible to the Internet in your pocket, there ‘ no way in the interest of the Internet to go anywhere but up, “Jason Hollins, vice president at Edison Media Research, said internetnews.com . “In almost every category we interviewed, the Internet has doubled or tripled in the case of consumers ‘minds it bleeds into all aspects of their lives.”

Doubtful won Newspapers the highest marks (35 percent) for “Least important ” medium. The Internet, which was in the lead at 33 percent in 2002, was named by only 24 percent of respondents as “less critical. “Radio and television were appointed less essential by 18 percent of respondents.

television and radio still tops in certain categories.

But the results weren ‘all a slam-dunk of the Internet. For example, when it comes to learning about new music, radio remains by far the largest medium, listed by 48 percent of respondents, compared with the Internet (25 percent) and television (12 percent). But the Internet is a 9 percent share in 2002, while radio has dropped by 63 per cent in 2002.

television still has a firm grip (62 percent) as the primary source top people turn in the case is a hot topic. Again, the Internet has made inroads, eating in what was the 74 percent response for television in 2002. The Internet has increased from 8 to 18 percent in 2007 as the prime source of people turn to the coverage is a hot topic.

Edison said it conducted telephone interviews in the past two months based on a national random sample of 1855 people, aged 12 and above.